Brainstorm/Exploration: The design process began with a stringent timeline and a key requirement from the museum: the app launch must coincide with the grand opening and include an in-app self-tour feature. Faced with this time constraint, I initiated the product ideation phase by brainstorming various features beyond the self-guided tour, including maps, event listings, and exhibit information. These ideas were then translated into different flow chart concepts and wireframe sketches.

Given less than a year to develop a fully immersive app, I swiftly transformed these wireframes into polished designs using Photoshop for review by the team. Concurrently, I collaborated with the project manager to refine and establish the necessary requirements for the app's development.

More Process: Throughout the development process, I conducted weekly on-site tests of the Bluetooth beacon technology, which dynamically presented tour information to users based on their location. Additionally, multiple rounds of hallway user testing (due to confidentiality of the project) and persona creation were conducted using data provided by the museum. Thanks to much research, I was also able to determine that supporting various media use would be beneficial and this also launched the team to explore further.
Finalize: While the process of designing and launching the app was exciting, it was also stressful. Nevertheless, it proved instrumental in refining the app, resulting in a simple, clean, and easily navigable interface that is now utilized by thousands of museum visitors.
With rapid iterations, the app was finalized within the year and launched in December 2015.