Norton's Mobile Security (inactive)
Role
UX/UI, Strategy
Team Makeup
Designer (self), 1 PM, 2 Devs
About: A long existing mobile security product of Norton's, Norton Mobile Security (NMS) app app offered users security and peace of mind directly through their mobile devices.
Problem/Goal: Following a strategic pivot in the business approach, Norton transitioned all its products from a one-time purchase model to a subscription-based model. This shift called for a redesign of the user experience to align with the new subscription framework. The redesign focused on enhancing the purchase flow, enabling users to seamlessly subscribe and select a plan to ensure ongoing security protection.
Challenge/Process: One challenge we encountered was optimizing screen space. In the redesigned version, we aimed to prioritize imagery and the call-to-action (CTA), focusing more on seamless and easy subscription. After extensive exploration, we decided to reverse the screen order than what it was previously. Upon agreeing to the terms, users were then directed to the subscription/purchase screen.
Result: Despite facing a tight deadline, we successfully launched the updated purchase flow. This led to a notable increase in overall subscriptions, prompting us to reevaluate the subscription model across all Norton products.
