Norton AdBlocker
Role
UX/UI, Planning, Strategy
Team Makeup
Designer (self), 1 PM, 2 Devs
About: The redesign and relaunch of a popular mobile product by Norton included aligning the AdBlocker feature visually with the rebranding efforts and ensuring consistency in appearance with Norton 360 for a cohesive user experience.
Problem/Goal: Not updated for over three years and lacking proper formatting for newer devices, the design was significantly outdated. Despite Norton customers' appreciation for AdBlocker, a redesign was necessary to align with the rebrand. The aim of this product redesign wasn't to overhaul the app entirely or introduce new features. Instead, it was to maintain familiarity for our customers who depend on this product for a seamless and immersive web browsing experience while incorporating the updated branding elements. Our small team was given a 2 week time frame to complete and launch this product, with limited resources (no testing and couldn't be worked on during work hours).
Methods/Process: The team and I did a quick analysis with a few things in mind. During this time, Norton was going through a rebrand effort. We were also trying to "beat the clock" and create an intuitive user experience with our limited resources. Our initial approach was to assess our existing framework and strategize methods for modernizing both the user experience and design.
Discovery: In my role as the lead iOS designer, I spearheaded extensive visual and competitive research. Given the scarcity of comparable features (such as ad-free functionality) available at the time, I dedicated a week to numerous iterations and hallway testing to ensure the product was progressing in the correct direction. This process involved thorough reviews and close collaboration with various team members.
Final: Following numerous reviews and hallway testing sessions, we finalized our designs and collaborated with the marketing team to procure imagery for the splash screen. Leveraging our existing library, I crafted the final app icon designs using the available tools and resources. With our release plans in motion, we proceeded to gather all the necessary requirements for the app store release.
Result: After a week of release, we had an increase in downloads and received a flow of positive reviews from our customers. AdBlocker emerged as one of our most positively received products, so much that business leads decided to take the product and eventually incorporate it into the new security suite we had just released at the time.
